ImOnIt Entertainment, or "iOi" for short, is a Diverse Hip-Hop, Rap and RnB Indie Label. Home to a cast of multi-talented musicians and singer-songwriter enthusiasts who strive to create quality music with the right touch of creativity. In Addition to their musical backgrounds and origins, Each member of this small and intimate family are Business Management/Audio Degree Holders from the same school and possess a healthy knowledge and understanding for the in & outs of the recording business. With similar goals, These six peers decided promptly after their college career to work as a collective and build a company to call their own from the ground up by gathering under founder: Roderick "Conflict" Kelly's "ImOnIt Records" Label which was, at that time, already registered but inactive. Taking matters into their own hands as of January 2013, iOi has since been an ever-evolving mesh of talent and innovation working towards creating a brand of sound to live by.